Client
Audi
Agency
Razorfish, Berlin

Role
Concept, Art Direction

Information
Every like has got a reason for Audi brand fans; using WebGL technology, social content tagged #onemillionreasons counts toward building a realtime 3D digital installation of the iconic Audi R8.
Client
Audi
Agency
Razorfish, Berlin

Role
Art Direction

Information
A fullscreen responsive site and a mobil web app for Audis first second screen campaign. Shazam was used to tag the TVC, receive the link to the web app, follow the heartbeat and win the car.
Client
Hugo Boss
Agency
Razorfish, Berlin
Role
Concept, Art Direction
Information
A pitch concept for Hugo Boss which takes the store interior and transforms it into an interactive video for the website, windows of the flagship store and can also act as a basis for print campaigns.
Client
Audi
Agency
Razorfish, Berlin
Role
Concept, Art Direction
Information
The microsite concept took up the idea of the intuitive features of the Audi A3 and turned it into a microsite. Aided by a camera the user can explore the website via different, intuitive hand gestures.
Client
Reposito
Agency
Freelance, Berlin
Role
Concept, Art Direction
Information
The mobile and online branding of Reposito reflects the development of a clean and trustful corporate design.
Client
Vice Magazine
Agency
Freelance, Berlin
Role
Concept, Art Direction
Information
The surreal, dreamful mood of ‘Chillwave music’ is transported into a poster series by symbolising the first stage of dreaming by using geometrical shapes set in natural scenes.
Client
Lenovo
Agency
Firstborn, New York
Role
Concept, Art Direction
Information
The campaign ‘For those who do’ by Saatchi& Saatchi is supported by showing that actually doing something is not over when it’s finished but is instead an evolving, explorative process unique to the individual.
Client
Chivas
Agency
Firstborn, New York
Role
Concept, Design
Information
A website for the collaboration of Urban Daddy and Chivas. The exclusive site is all about fashion, lifestyle and art.
Client
Smirnoff
Agency
Firstborn, New York
Role
Design
Information
The Smirnoff exchange project 2012 website allows it’s users to upload images and messages and generates individual and unique nightlife event videos.
Client
Bettina Pelz
Agency
Freelance, Berlin
Role
Concept, Art Direction
Information
Bettina Pelz is both, an art professor and curator. The corporate design gives each profession its own identity by separating the color, grid and logo. The identity shows how seemingly different occupations are connected and even add up to the actual complete identity.
Client
MunichRE
Agency
MetaDesign, Berlin
Role
Concept, Design
Information
As the world’s leading reinsurance company MunichRE is transforming knowledge into progress. This progress is visualised by illustrations representing future projects.
Client
Siemens
Agency
MetaDesign, Berlin
Role
Concept, Design
Information
One of Germany’s leading brands, Siemens was ready to explore digital channels and in this process was becoming overall more vibrant, personal by for example adjusting the overall color concept, grid and even the logo itself.
Client
TamsenYachts
Agency
Kubikfoto, Bremen
Role
Concept, Art Direction
Information
It’s not about the yacht it’s about the lifestyle that comes with it. The not so subtle irony of the concept gives you just the right information of what to do when on a yacht instead of the usual plain and interchangeable beauty shots.
Client
Room
Agency
Freelance, Auckland
Role
Concept, Art Direction
Information
Room is an art gallery based in the center of Auckland. The starting point of the corporate design was the shape of the tiles and industrial windows of the show rooms. This square shape is picked up in the typeface, visual language and grid.
Associate Design Director at R/GA, London.
Work experiences include agencies like Razorfish, Berlin,
Firstborn, New York and MetaDesign, Berlin.
Worked for clients such as Audi, Google, Hugo Boss, Lenovo,
Pepsi, Samsung, Siemens, Unilever, Warner Brothers and my mum.

LinkedIn & E-Mail