Overview

 

 

Projects

01. Nike Exclusive 25

 

 

 

Nike Logo

 

 

Agency

R/GA London

Project

Nike Exclusive 25

 

Client

Nike Sportswear

 

Role

Design Direction

 

About

A Brand concept invitation only VIP club, for Nike Europe’s most valuable customers.

NX.25’s role was created to enhance the lives of the 25 most valuable customers across the WE markets. We created a service to transform our relationship with these customers, creating a premium experience that centred all Nike's services around our special 25 customers.

Credits

ECD: Rodrigo Sobral

Creative: Abdou Cisse

Creative: Akwasi Tawia Poku

02. Nike Sneaker Ball

 

 

 

Nike Logo

 

 

Agency

R/GA London

Project

Nike Sneaker Ball

 

Client

Nike Sportswear

 

Role

Design Direction

 

About

'For this year's Nike Sneaker Ball, fans were invited to share their best sneaker images via social media. From hundreds of images the baddest sneaker heads received a unique and visual treatment of their image as an invitation to the event. In addition, we created individual team pages for the 9 international basketball teams that participated and integrated these in the architecture of nike.com. My role was the digital design lead of the campaign.

Credits

ACD: Robert Northam

Event / Space Design: Rosie Lee

Sculpture: Shane Griffin

03. Beats 'The Game Before The Game'

 

 

 

Nike Logo

 

 

Agency

R/GA London

R/GA Los Angeles

Project

The Game Before The Game

 

Client

Beats By Dre

 

Role

Design Direction

 

About

'The Game Before The Game' is Beats' critically acclaimed World Cup campaign.

 

The finished campaign starred 13 famous international athletes and their individual pre game rituals. My role was the overall design direction of all retail, OOH and digital components, as well as creative lead for all assets and information required for the global rollout.

Credits

ECD: Rodrigo Sobral

CD: Iain Robson

ACD: Ciaran McCarthy

ACD: Edwin Latchford

Film Director/ Stils: Nabil Elderkin

Photographer: Carles Carabí

04. White Mountain

 

 

 

WM Logo

 

 

Agency

Self-initiated

 

About

White Mountain is an on-going image series about Greek gods. These gods are not absolute, but rather human in their desires and aspirations. Even though their myths are thousands of years old, they remain timeless to us.

05. Beats 'Hear What You Want'

 

 

 

Beats Logo

 

 

Agency

R/GA London

Project

Hear What You Want

 

Client

Beats By Dre

 

Role

Design Direction

 

About

EMEA campaign for Beats 'Hear What You Want' starring international midfielder for Spain and Barcelona Cesc Fabregas.

Credits

ECD: Rodrigo Sobral

CD: Iain Robson

ACD: Ciaran McCarthy

ACD: Edwin Latchford

Photographer: Carles Carabí

06. Audi 'One Million Reasons'

 

 

 

Audi Logo

 

 

Agency

Razorfish Berlin

Project

#OneMillionReasons

 

Client

Audi

 

Role

Art Direction

Concept

 

About

Every like has got a reason for Audi brand fans; using WebGL technology, social content tagged #onemillionreasons counts toward building a realtime 3D digital installation of the iconic Audi R8.

Credits

GCD: Chris May

Concept/UX: Lena Felixberger

Production Company: MiniVegas

07. Audi A1 Amdired

 

 

 

Audi Logo

 

 

Agency

Razorfish Berlin

Project

A1 Amdmired

 

Client

Audi

 

Role

Art Direction, Concept

 

About

A fullscreen responsive site and a mobil web app for Audis first second screen campaign. Shazam was used to tag the TVC, receive the link to the web app, follow the heartbeat and win the car.

Credits

ACD: Claudia Trippel

Production Company: Sehsucht

Production Company: RTT

08. Hugo Boss

 

 

 

Hugo Boss Logo

 

 

Agency

Razorfish Berlin

Project

F/W 12 Campaign Concept

 

Client

Hugo Boss

 

Role

Art Direction

Concept

 

About

A pitch concept for Hugo Boss, which takes the store interior and transforms it into an interactive video for the website, windows of the flagship store and can also act as a basis for print campaigns.

Credits

Chief Strategy: Alina Hueckelkamp

ACD: Claudia Trippel

09. Over The Top

 

 

 

Over The Top Logo

 

 

Agency

Freelance

Project

Over The Top

 

Client

Over The Top

 

Role

Art Direction

Image Making

 

About

The surreal, dreamful mood of Chillwave music is transported into a poster series by symbolising the first stage of dreaming by using geometrical shapes set in natural scenes.

10. Lenovo 'For Those Who Do'

 

 

 

Lenovo Logo

 

 

Agency

Firstborn New York

Saatchi Saatchi New York

Project

For Those Who Do

 

Client

Lenovo

 

Role

Art Direction

Concept

 

About

The campaign 'For those who do' by Saatchi Saatchi is supported by showing that actually doing something is not over when it's finished but is instead an evolving, explorative process unique to the individual.

Credits

CD: Aaron Pollick

11. Image Making

 

 

 

Image Making

 

 

Agency

Self-initiated

Project

Image Making

 

About

Ongoing series of visual experiments.

 

Profile

 

Contact

+44 74 80 52 17 28

 

LinkedIn
Twitter

 

About

I am an award winning freelance Design Director, currently based in London.

 

Over the past nine years, I have worked as a creative/design lead for clients such as Nike, Beats, Audi, Unilever and Google at leading branding and digital agencies in New York, Berlin, Auckland, Los Angeles and London.

 

I am very experienced in creative direction, managing teams and organising work streams, but still love to design hands-on. My skill set includes art direction, design, image-making, typography, concept and brand development. For me, design is all about finding research-based solutions, driven by strong visual concepts, to create not just a good form but innovative and meaningful visual systems.

 

My work has been recognised by some of the most prestigious awards (Cannes Cyber Lion, D&AD, ADC, New York Festival, Awwward and FWA) and has been featured in several design publications and sites. I’ve been a judge for Awwwards since 2014.

 

Recognition

ADC Global

Awwwards

Cannes Cyber Lion

Corporate Design Award

D&AD Awards

FWA

German Design Award

New Media Award

New York Festivals

One Show

Red Dot

Rebrand

...

 

Press

Adobe Magazine

Advertising Age

Awwwards

Campaign

Creative Review

Contagious Magazine

Fast Company, Co. Create

Page Magazine

The Drum

...

 

 

 

 

 

 

Hand coded in 2015.

Look at that. You made it to the end. Brilliant that your index finger survived this scroll journey. Apologies for any bugs you found on your way.

 

Me